By framing product requirements into a story, you'll have a deeper understanding of the needs, motivations, and pain points of your target users. What is the happy ending beneath all their hurdles?

In this coaching session, you'll also be introduced to the story-thinking framework and you'll pick up practical skills such as persona creation and scenario building. This is especially helpful if you are introducing a new product, feature, or business idea to market.

Mentor's Profile

Ray Calbay

Ray has more than 15 years of editorial experience in media and technology companies. An award-winning content manager, he uses the story-thinking framework when consulting on projects — from books to VR content. Fusing literary sensibility with business strategy, he provides overall direction in content projects and collaborations at PageJump Media. He is currently pursuing a doctorate [...]

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