A winning business needs brand-boosting and sales-converting content. But this is easier said than done.

How do you compete for customers’ limited attention span? Which of the many channels (social media, emails, landing pages, and the next viral platform) should you be in? What should you track for ROI?

In this class, you’ll learn how to create an integrated and well-considered framework to consistently produce content that is helpful, delightful, and valuable to target audiences.